Google is one of the biggest success stories to date in worldwide history. In less than a lifetime, it managed to revolutionise an entire industry and dominate the world of search and online advertising with no end to its success in sight. Many have tried to emulate or out-innovate, but have been met with dismal failure. So what is it that makes Google so unique and so successful? What Would Google Do? attempts to answer those questions and provide insight in to how a number of today’s industries need to refresh their business model for ‘generation G’.
Jeff Jarvis questions the absolute fundamentals of how businesses of yesterday are run, and how applying the Google approach to business today and tomorrow can change things for the better.
This book is part advice, part history lesson and part dummies guide to the world of business. Some of the clear examples and case studies he lays out show the pitfalls of not embracing the online community when it comes to communication and transparency. He focuses on companies like Dell and the New York Times as classic cases of where things have gone hideously wrong and how they went about fixing it.
Whilst Jeff Jarvis is famous for his work on his blog Buzzmachine, this book encompasses a complete collection of his thoughts on doing business in a connected world where you have no place to hide and where control is no longer in your hands but in the hands of the consumers and the global internet community.
The book also takes a hypothetical look at how the world would look if Google was in charge. Get a look at the future of print newspapers, entertainment, advertising, retail, manufacturing and even a world without the printed book. Following the advice in this book may or may not make you the next Google, but what it might do is make you do a second-take on certain aspects of your business which could help you survive in tomorrows market.
Overall, What Would Google Do? will provides every reader with a new perspective and outlook on how taking this new approach to business has changed the landscape and empowered the consumer.
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