2009 was a year of social networking explosion with everyone from unborn babies to major corporations trying to get in on the act. In 2010, we will continue to see this trend and even more adoption of social networking sites like Twitter and Facebook becoming more mainstream.
Whilst all this happening, jobs are being created across all sectors whose roles are to define the new media strategy. I found myself in a similar situation towards the end of last year. And to help back up some of the thoughts I had and the things I was saying, I looked to Paul Chaney’s book, the Digital Handshake (ISBN: 978-0470499276).
Paul Chaney co-founded Blogging Systems which had a big impact on the real estate industry by encouraging estate agents to adopt blogging as a marketing strategy. This proved to be successful for those who listened and he’s back again with his top tips for a world that is just starting to get used to social networking.
The Digital Handshake provides insight into what a successful social media strategy looks like and gives examples of how various organisations have taken advantage, but not exploited, social networking tools to reach new audiences and convert those audiences into customers. He also gives perspective on why social networking is important, with ‘conversation’ underlying the justification.
Expect Amazon to be flooded with ‘social media experts’ all pitching their ideas and thoughts, experience or no experience, as to how social networking can work for you. Paul Chaney isn’t new to this game, his job is to know this stuff and he has extensive experience in making these online tools work for businesses. Still sceptical? Click through the Amazon link and get a preview of the first chapter for free.
Buy The Digital Handshake from Amazon today:
Thank you the review. I really appreciate it.
Paul